Alex came specifically to web design in early 1998 at a time when the only web design companies were to be found within established Advertising Agencies.
What seemed like a good wheeze (and a convenient and quick way to propagate pictures taken on his spangley new digital camera amongst his Internationally-dispersed family) quickly developed into a viable business proposition; "If these website thingies are so useful surely companies will want one of their own..?" From this innocent proposition has grown a web and print graphic design consultancy of global repute - a business of which he is justly proud.
Alex’s experience prior to 1998 is as rich and varied as any young man could wish for. Leaving Brighton College in 1983 he went straight into the Advertising Industry (working as a photographer's assistant for the high profile still-life and fashion photographers working out of the famous Chalk Farm Studios) as well as undertaking numerous graphic design contracts. The early 80's offered an extraordinary wealth of work and experience to any energetic "multi-tasker", and Alex enjoyed contracts in television and film before benefiting from a lengthy stint backstage in the West End, most notably as Deputy Master Carpenter on Les Miserables at The Palace Theatre.
Leaving the Palace in 1996 Alex moved to Los Angeles to work in the Hollywood movie machine before returning to London in 1997 to work in Soho's video promo industry.
All through Alex's working life he has been commissioned to deliver high-end graphic design for print, and it was the burgeoning Internet in late 1997 that inspired him to explore the possibilities offered therein. Accordingly Alex sat down with two of his very closest friends (both of whose surnames began with the letter "B", affording the newly formed company the distinctive and memorable 3B moniker) and formed the colossal corporate entity that is 3B (slight exaggeration - Ed.).
Alex's most passionate interests include Motor Racing (Alex raced for a short time in 1986 and 1987 in Formula Ford and Formula First before parking his shiny racing car in an inappropriately violent manner half way down the main straight at Brands Hatch), Boxing (which he is delighted never to have participated in), Music (Alex is hysterically tone-deaf - but loves attending live gigs), Movies, Manchester United (and no, he's not from Manchester...), Skiing (he is acutely embarrassed that his dear brother Jack is so obsessed with the wretched nonsense that is Snowboarding), his 3 cats, beautiful son... and everything his wife, Mimi, has to say to him... at any time of day or night...