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Written by Alex Bremer
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Wednesday, 15 July 2009 |
 "Do I need a website at all?"
It seems as though it was a hundred years ago that companies, new or established, were asking that question when considering their digital options. These days businesses no longer need to be persuaded since they know that their “digital presence” is as essential as their need for computing power. That said, the conversation continues as to how best to use the available platforms. Social Marketing, Newsletters, Video, News feeds, and perhaps most importantly, Search all form part of a wider, more comprehensive approach to Online Marketing.
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If you haven't seen them yet, you've been living under a rock, and you will see them soon enough now you know to look out for them - the spammy ads for the tooth whitening secrets your dentist won't tell you. They're the ones that usually alternate with the wretched "Look how ripped I got in 4 weeks" scams...
3B Digital's photographer Laura Slater visited teenage girls at Mayville High School in Southsea to tell them the truth about airbrushing. After two years working in the fashion industry as an airbrusher, Laura saw how widespread retouching is, and told the schoolgirls that computers are used not just to remove skin blemishes but to remove ribs showing on skinny models or to even add flesh to some very thin models to make them look healthier.
Laura Slater talks to teenage girls about the truth of airbrushing
Social media is generally used by brands as a PR platform to encourage positive associations with their brand and develop customer loyalty. The lack of metrics make it difficult to measure the effectiveness of any efforts. There is no set method for measuring any return on investment (ROI) as it is ultimately the objectives that determine what it is you are measuring.
Should you migrate your website from Joomla 1.0.x to Joomla 1.5.x?
