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Produce your own SEO Report
Written by Hugh Williams   
Tuesday, 13 January 2009
When it comes to Search Engine Optimisation and improving the ranking of your website and business with the major search engines (such as Google and Yahoo), it can seem a very daunting task. Many people are aware of the importance of online search to their business, but of those who recognise SEO as a major part of this process, a large number are faced with confusion, stress and overwhelment when confronted with task at hand.

We here at 3B Web Design believe there are 5 major factors involved in improving your search engine ranking and these are an essential foundation to any on-site SEO project, and must be supported by subsequent off-site SEO and maintenence.

  1. Quality, unique and original content
  2. The development of relevant and established inbound/outbound links to other websites
  3. Correct use of tags, meta data, descriptions and keywords
  4. Regularly updated content
  5. Logical and easy to use site navigation
If you would like a flavour of what it is we can offer you in regards to SEO, then please complete the form below and we will be in touch with our ideas on how 3B Web Design can help you grow and strengthen your online presence.

This short questionnaire and guide will provide you with a summary/report via email that you are welcome to use for your own reference, or to take to other companies and service providers.

The aim is to get you thinking about the SEO requirements of your website.

We here at 3B Web Design will also receive a copy of the report and will be in touch to discuss your website and how we see ourselves being of service to you in the near future. This is a free service provided without obligation.

If you have any other queries or enquiries, please do not hesitate to contact us.

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Your Contact Details
Name required field
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Website Address required field
What is the main objective for improved rankings?
When optimising your website, it is important to decide what the main objective of attracting more visitors to your website is. If you are working towards brand awareness and exposure, increasing traffic volume is key. If you want to convert a greater number of your visitors into customers, and improve repeat visits and turnover, then more than mere traffic volume is required.
Increased Traffic Increased Sales Increased Applications Increased Enquiries Increased Brand Exposure Unsure
What areas of your site do you consider to require updating or improvement?
It is important to optimise your website for both search engines and visitors alike. Take a critical look at your website, and think of ways the surfing experience could be improved, or even better, get a friend to give you feedback!
Design Layout
Navigation Colour
Background Images
Fonts Loading Times
If you have any other suggestions, please note them below
What do you consider to be the 10 most important keywords for your business?
The importance of having a good idea of the keywords relating to both your website and your business market cannot be stressed enough. In order to improve your ranking in the search engines, these keywords need to be closely related to the content on your website.
Who do you feel are your target audience?
It is important to have an idea, no matter how vague, of who your target audience are comprised of, as this knowledge will give you a better idea of how to target both your advertising and website content
Who do you consider to be your main competitor(s)?
It is really important that you have an understanding as to who you are competing with in the online arena, as these competitors maybe completely different to your bricks and mortar rivals.
Does your website have correct headings, titles and meta data?
The meta information, such as titles, headers, descriptions, etc. MUST have a relevance to the keywords associated with your online business presence.
yes no unsure
Does your website have an up to date sitemap?
Having an up to date sitemap is very important to allow the robots/crawlers that search engines use to index or record the site properly and efficiently.
yes no unsure
Has your website been submitted to appropriate Search Engines and Directory listings?
The process of submission to directories and search engines is a key part of the link building process and increasing site exposure.
yes no unsure
Does your website have any links to other highly relevant sites or affiliates?
Link building and referrals have historically been of great importance to SEO. The process is still an important part of raising the profile of your website, but due to abuse in the past, search engines now demand that links are RELEVANT and RELATED in order to have a positive effect on your ranking.
yes no unsure
Does your website provide for your local audience?
Localisation is an often overlooked stage of the SEO process, as local audiences are often discounted or completely ignored in favour of the larger global audiences that can be reached through the internet. BUT local audiences are often the source of the most loyal and valuable business. A good place to start is Yell.com and your local city guides.
yes no unsure
Is your website W3C and HTML compliant?
To ensure that visiting your website is an enjoyable and pleasant experience, and to increase the chances of repeat visits, your website should be compliant with the majority of web standards, screen resolutions, etc.
yes no unsure
How did you find us?


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Reddit! Del.icio.us! Google! Live! Facebook! StumbleUpon! MySpace! Yahoo!
 
"We were very fortunate to come across Jack Bremer and his brother Alex who own the website design agency 3B Web Design.
The design [of our new site] is much better. The flexibility and ease of managing it on a day to day basis is improved enormously." Communications Committee, www.lancingclub.org

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