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Search Engine Marketing (SEM) - Pay Per Click Consultancy & PPC Account Management Services |
When is it worth paying for clicks through to your site, rather than waiting for the search engines to pick up your site's new content and hopefully index it near the top ?
3B Web Design is proud to offer PPC consultancy, from assistance with setting up Google AdWords and Analytics, right through to a full account management service.
How can 3B help me?
We are happy to discuss the basics of PPC marketing with you over the phone, and can hand-hold during the daunting task of setting up your first campaign. Ongoing, you may find that your company would benefit from our fully-fledged management and reporting service, whereby your PPC account is monitored, settings improved on and new opportunities reported or acted upon.
Who will we be dealing with?
3B has its PPC expertise in the form of an award-winning search specialist who has worked with clients in industries both nationally and internationally, as diverse as hospitality, automobile, retail, travel and technology. His hands-on approach to consultancy and reporting allows you to build an effective SEM strategy, backed up by 3B's reporting services.
 What is PPC?
PPC SEM allows your adverts to appear in the "Sponsored Listings"
positions as well as any SEO activity on the Search Engine. This
provides your business more control over where you appear in relation
to competitors, how your business presents itself in its ad and which
keywords and topics it appears against.
The cost?
Your business will be paying only when clicked on, dependant on your
relevance, current Click Through Rate (CTR), and the allotted Cost Per
Click (CPC) your business is prepared to pay.
The audience?
With the keywords selected, less competitive terms can be chosen to
account for the niche market who already have your business in mind who
wish to enquire or convert:
- A generic and more expensive list of keywords, allowing your business to be introduced when the user is in the decision process.
- A keyword list devoted to your products, offline adverts, promotions, activities, and the list goes on.
As well as the control your may have with terms on the search engine,
an option of content activity is provided where the ads can appear in
sites relevant to the activity's target audience.
Scale of importance?
With the marketing world becoming increasingly digital, Search Engine
Marketing is currently its fastest growing area, with predictions of
growth carrying through to and beyond 2010. Search is the most
specifically targeted advertisement of all off and online marketing. It
allows the business' potential and existing customers to find them and
use their services, as well as advertising the business to those using
search for their soon-to-be-completed decision process. It also proves
to end a purchase path when users have observed offline activity of
some other type and wish to enquire further.
In conclusion
SEM allows a business a controlled way to advertise in the fastest
growing area of digital marketing in one of the most specifically
targeted ways, leading to the completion of the purchase path as
quickly as possible.
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