Our brief was to design & build a new online news portal for the offline publication, FTSE Global Markets, with complete SEO best practice, site monetisation and user database leveraging preferences, interest areas and email alerts. Their target audience is Intuitional Investors.

We had to ensure that approx 2,500 previously un-indexed articles were featured on the major search engines, and provide a monetisation platform for the future as well as a consolidated subscriber database.

We imported all existing content into our prefered Open Source platform, Joomla, and provided an elegant and intuitive User Experience (UX) via a bespoke template designed by us. We implemented an automatic and manual SEO best practice approach and bridged the Content Management System (CMS) with an Email delivery system (MailChimp) to collate as much subscriber information as possible, and allow for personalised communication.

We are also in the process of building a QR code generator in the CMS to link the offline editorials with the enhanced online content.

The site has just been live for a very short time, but we have achieved Google News inclusion in record time. We now have 39,000 pages indexed within Google, and are delivering contextual banner advertising throughout the website and email newsletters. The entire subscriber database is now clean, online, ABC verified and actively updated on a regular basis.

Visit the new FTSE Global Markets website
A full case study on the Joomla Community Magazine