Wednesday, 18 January 2012 18:08

FTSE Global Markets

Our brief was to design & build a new online news portal for the offline publication, FTSE Global Markets, with complete SEO best practice, site monetisation and user database leveraging preferences, interest areas and email alerts. Their target audience is Institutional Investors.

We had to ensure that approx 2,500 previously un-indexed articles were featured on the major search engines, and provide a monetisation platform for the future as well as a consolidated subscriber database.

We imported all existing content into our prefered Open Source platform, Joomla, and provided an elegant and intuitive User Experience (UX) via a bespoke template designed by us. We implemented an automatic and manual SEO best practice approach and bridged the Content Management System (CMS) with an Email delivery system (MailChimp) to collate as much subscriber information as possible, and allow for personalised communication.

We are also in the process of building a QR code generator in the CMS to link the offline editorials with the enhanced online content.

The site has just been live for a very short time, but we have achieved Google News inclusion in record time. We now have 39,000 pages indexed within Google, and are delivering contextual banner advertising throughout the website and email newsletters. The entire subscriber database is now clean, online, ABC verified and actively updated on a regular basis.

Visit the new FTSE Global Markets website
A full case study on the Joomla Community Magazine

Published in Portfolio
Monday, 15 August 2011 10:38

Freelance Digital Marketing Specialist

3B Digital Ltd are looking to engage a Freelance Digital Marketing Specialist to account manage its growing portfolio. The appointee would have a working knowledge of all that new and social media has to offer, and be able and willing to be proactive, agile and progressive in their approach to marketing.

3B Digital appreciate freelancers using our office facilities during the commissioned hours, and a knowledge of the Clapham Junction / Wandsworth area would be an advantage.

Please contact us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it for more details.
Published in Careers
In this Brave New World of instant messaging, what messages have greater impact than those that spotlight and showcase a beloved and successful brand offering or proposition?

We would suggest that as things stand barely any companies still need to be convinced of the power of a Digital Marketing Strategy, and its inherent and instant Return on Investment.
Published in Blog
Want simple, powerful communication and collaboration tools for your organization without the usual hassle and cost? Then look no further.

Communicate through Gmail and Google Calendar, Collaborate and Publish work through Google Docs and get on with business as it is all hosted by Google, so there's no hardware or software to install or download, and minimal setup and maintenance.
Published in Site Services
When is it worth paying for clicks through to your site, rather than waiting for the search engines to pick up your site's new content and hopefully index it near the topGoogle Adwords - the ideal way to promote your company through SEM and PPC?

3B Web Design is proud to offer PPC consultancy, from assistance with setting up Google AdWords and Analytics, right through to a full account management service.

How can 3B help me?
We are happy to discuss the basics of PPC marketing with you over the phone, and can hand-hold during the daunting task of setting up your first campaign. Ongoing, you may find that your company would benefit from our fully-fledged management and reporting service, whereby your PPC account is monitored, settings improved on and new opportunities reported or acted upon.

Who will we be dealing with?
3B has its PPC expertise in the form of an award-winning search specialist who has worked with clients in industries both nationally and internationally, as diverse as hospitality, automobile, retail, travel and technology. His hands-on approach to consultancy and reporting allows you to build an effective SEM strategy, backed up by 3B's reporting services.
Thursday, 22 July 2010 13:45

Search Engine Optimisation (SEO)

Search Engine Optimisation or SEO for short, is often described as simply the art of gaining top positions in the search engines' results for terms related to your company, however that is only half the story. The other important part of SEO is ensuring that once you have achieved these high search rankings and increased exposure, you can actually get people to click through to your website. This can be achieved by making it appear as relevant as possible. This process can be both lengthly and complex, but it does not have to be painful!
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