It's a line from a great movie - but it just doesn't work in Digital Marketing; simply building a website and hoping people will find it doesn't get you anywhere - read about the various and varied tricks and tips used by 3B to get your message "out there".
Websites are now just one aspect of a multi-disciplined approach to Digital Marketing; 3B offers a complete service to all companies and brands looking to fully exploit everything that new media has to offer...
Email newsletters are one of the most important ways to communicate with customers on the Internet. 3B specialise in providing customised templates and managed databases to help you drive targeted spam-proof emails to your customer base.
SEO - 2 main factors that determine your search engine rank
Written by Fraser Shipsides
Monday, 27 October 2008
In basic terms; Search Engine Optimisation (SEO) is the process of improving the architecture of your website so that you can improve the volume and quality of users that visit your site from search engines. SEO will help search engines improve the ranking/indexing of your site so that it can climb the search engine ranks. Proper SEO is a combination of web design principles and online marketing and promotional skills.
There are 2 main factors that determine your search engine rank:
Site Optimisation
Link Popularity
Site Optimisation
"On" site optimisation is mainly done during the design and implementation stage of a website build. The website architecture needs to be right from the start (see below for my top ten - on site optimisation tips). "Off" site optimisation is a continuous process that doesn’t allow for any short cuts. It requires hard work and perseverance to update your site and search out people/sites that would want to link to your site (see below for my top ten – off site optimisation tips).
Link Popularity
The higher the number of people that link to your page the higher your page rank becomes. The higher the number of "quality links", the better still. "Quality links" are links that come from a more established a source. If there was a link to your site from the BT homepage then this is of "higher quality" than being linked to by a friend's personal homepage. Through investment in a series of efficient marketing/advertising
campaigns, the traffic on your site will increase. Google analytics is
an easy tool to track how many hits a site is getting. "Google
Campaigns" can be used to track how well your advertising or marketing
schemes is running.
On Site Optimisation - 10 Easy SEO Tricks
Good content (original and spell checked)
Make sure all pages have descriptive and unique page title and Meta tags
Use real headings (<h1> <h2> etc)
Use search friendly URLs
Pick your sites' keywords carefully
Get linked to from other sites
Submit your site carefully
Add keywords to URL pages helps (www.3bweb.com/SEO.html)
Avoid duplicate data
Link baiting (highlighting text you want people to click)
Off Site Optimisation - 6 Easy SEO Tricks
Start by getting your website linked from the two biggest web
directories (Yahoo and Google) – Search for "Web Directory" and list
your site there.
Use forums. They will bring traffic to your site if what you write is original/relevant/informative.
Create first rate content which is of significant value, only found in one place and that is regularly updated.
Look for websites and ask them to link to you (link back – this helps both of your page ranks).
Write regular articles/press releases and update/publish then on your site.
Call people – mention that linking to/from a site helps their rating as well as yours.
If you would like a free SEO analysis of your site, please fill out our DIY SEO proposal. If you would like to speak with one of our SEO consultants, please contact us.
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"3bweb delivered a complete revision of our web site to tight timescales. The web site now gets consistently good feedback from our customers and prospects - a job well done." Stewart Walker, Portfolio Manager, Softlab Ltd.
