Most people think that when advertising a company you need to get the person to like your brand. The really important thing is not that however, it is to make your brand different.
Things could go viral before the internet existed. That happens when something is remarkable. When something forces you to remark on it, by definition it is remarkable.
Don't go headfirst into making an internet marketing strategy before you have decided how you are different.
How 3B are different
At 3B we are ballsy. We aren't afraid to tell our clients how it is. We practice what we preach and use the same technologies we recommend to our clients. We are always just a phone call away. With a small team of 7 as well - you can speak directly to the developers and within a few seconds know that your project is in good hands.
We are also insane geeks. We go deep into the technical treasure trove of subjects like International SEO so we can deliver 95 search optimised Drupal sites for RSM's member firms in over 50 languages!
We don't advertise our services and have won 90% of our work through repeat custom and referrals since 1998. We believe this is because we are fun to work with.
We describe (advertise) ourselves as 'The technical partner of RSM International' to those who might find that remarkable such as a multinational law firm.
Lastly, we know that 'to the man with hammer, the world looks like a nail'. Despite being a team of just 7 people we do not subscribe to one platform over another. We know Drupal, Joomla, Squarespace, Concrete5, Shopify, Wix, Wordpress and that's because we have used them all ourselves!
How are you different?
Think about it.
Being better, cheaper and faster makes you remarkable. Giving people value for free makes you remarkable. Making someone smile or laugh makes you remarkable.