Justifying and articulating why a logo works is an exercise fraught with well-worn cliches, creative psychobabble and straw-grabbing; for the most part one instinctively knows when something is right. In the case of our beloved 3B pencil the appropriateness of application seems endless; aside from the fact that the 3B pencil is specifically a creative one, it remains a direct link with our past whilst remaining relevant today.
What singles this particular project out as a deeply satisfactory Squarespace instance is that - for once - absolutely no code injection or css overrides were required; this site is absolutely standard in terms of code and template presets, and this reflected in the fact that it was delivered for less than half of the original estimated cost.
3B DIGITAL LTD.
Unit 5 Dovedale Studios 465 Battersea Park Road London, SW11 4LR