A lovely challenge, this; a branding that speaks of a geographical location can very easily become stereotypical & patronising and miss the fundamentals of the proposition… in other words, it can all very quickly look a bit “touristy”..!
The Africa Debate is a flagship event of Invest Africa - a key forum, hosted in London, that brings vital decision makers and business leaders involved in the development of the Continent.
We were delighted to be invited to produce a brand ID for the show that would speak of the event’s contemporary weight and importance whilst retaining a look and feel that was clearly “of Africa”.
Accordingly our designer Greg produced a number of variations the continent’s instantly recognisable profile using colours that in anybody else’s hands can quickly become flat and tepid.
We’re delighted with the results, and more importantly so is the client!
“The 3bweb team were incredibly easy to work with and produced some excellent designs for our annual conference. They took the time to understand our brand identity and were very responsive throughout the process making sure we got a logo that reflects who we are as a company.”
Eleanor Brown, Content Manager, Invest in Africa
