RSM had been a valued client of ours since 2013. When in 2015 they began their global roll-out of their new corporate brand, and we were delighted and honoured to be brought into the process right from the very beginning.
One of the most exciting consequences of this project was that it directly put our UX Designer Greg Campbell & Creative Director Alex Bremer (ably assisted on occasion by coding input from Jordan Worner, Tom Getgood & Jack Bremer) right back at the “coalface” for the first time in a long while...
Justifying and articulating why a logo works is an exercise fraught with well-worn cliches, creative psychobabble and straw-grabbing; for the most part one instinctively knows when something is right. In the case of our beloved 3B pencil the appropriateness of application seems endless; aside from the fact that the 3B pencil is specifically a creative one, it remains a direct link with our past whilst remaining relevant today.
We hate timesheets, and have come to understand that most people do. They’re also boring, and not very accurate! Given that our clients always want transparency (one of our values), we knew we needed to use a system which was fun, accurate and simple to use.
3B DIGITAL LTD.
Unit 5 Dovedale Studios 465 Battersea Park Road London, SW11 4LR