The "Soft Power" of Branding

There's a fascinating feature by @emilydugan in this weekend's @Independent On Sunday that I really felt should resonate with those charged with Brand Engagement - most especially in Social Media.

It's great to see that, in terms of "Soft Power" influence Britain is now officially the "most powerful nation on earth", and when reading through the parameters and criteria upon which these things are judged it occurs to me that every brand looking to properly engage with it's public could do well to take these factors on board.

Read the full article on the Silicon Junction website here.