Justifying and articulating why a logo works is an exercise fraught with well-worn cliches, creative psychobabble and straw-grabbing; for the most part one instinctively knows when something is right. In the case of our beloved 3B pencil the appropriateness of application seems endless; aside from the fact that the 3B pencil is specifically a creative one, it remains a direct link with our past whilst remaining relevant today.
At 3B we find ourselves increasingly guiding clients - existing and prospective - towards taking a broader and more holistic overview of their marketing strategies; looking less for a clear ROI on each and every ad investment and more towards attributing each potential “touch-point” along the consumer’s journey to conversion with a value according to that event’s perceived or actual influence upon the transaction.
The 3B team have just returned from this year’s sensational Joomla Convention, “J and Beyond” – a 4 day celebratory geek-fest of all that is wonderful in the world of Open Source. This is the second year that Jack Bremer & I have attended, and this year we took along our Lead Developer, Jordan Worner, and our Head of Search, Hugh Williams.
Many of the brands we manage have a presence on popular social networking platforms, namely Facebook and Twitter. Recently, one of our strategies centred around a competition for Facebook Fans to win tickets to see P!NK live in concert and runners up to win goody bags provided by Marshall Arts. The Facebook Fan Page this competition ran on was already popular with music fans, with the admin regularly posting out information and engaging in conversations with fans.
The Internet has always been used for communication, and with the development of social networking sites, the way in which media is shared and people stay in touch has been transformed. Web users can easily send messages to each other, share photographs or post events with sites such as Facebook and Twitter, which has sparked their boom in popularity.