Segmenting your email newsletter - why it's a game changer for your business
In today's digital landscape, where inbox overload is the norm and consumers demand personalisation, segmenting your email newsletter has emerged as a strategic imperative for businesses of all sizes. By dividing your subscriber base into distinct segments based on demographics, behaviour, preferences, and more, you unlock a treasure trove of opportunities to enhance the effectiveness of your email marketing efforts.
Working from home - How to mitigate the effects of Covid19
“Working from home” is suddenly a buzzword - mainly of course because of concerns over Coronavirus COVID-19 and the means by which we might all best limit the speed of transmission.
The good news is: Email is Dead... almost!
Reading the iPaper's piece today about the rise of Slack I had to raise a small smile; the diminishing value and relevance of email has long been something of a cause célèbre when advising clients on their ongoing Comms strategy.