“Wagging the Dog!”: A damning indictment of the Internal IT Department
A simple request - a new feature… even a small layout change. IT turns it into a ticket, a review cycle, a security audit, and a slot in a release schedule that sits weeks away. You ask to use a proven marketing platform. Aside from forcing project comms tools that simply don’t work for human beings, IT blocks the proposed platform because it sits outside their preferred stack. You ask for speed, IT gives you process.
Segmenting your email newsletter - why it's a game changer for your business
In today's digital landscape, where inbox overload is the norm and consumers demand personalisation, segmenting your email newsletter has emerged as a strategic imperative for businesses of all sizes. By dividing your subscriber base into distinct segments based on demographics, behaviour, preferences, and more, you unlock a treasure trove of opportunities to enhance the effectiveness of your email marketing efforts.
Working from home - How to mitigate the effects of Covid19
“Working from home” is suddenly a buzzword - mainly of course because of concerns over Coronavirus COVID-19 and the means by which we might all best limit the speed of transmission.
The good news is: Email is Dead... almost!
Reading the iPaper's piece today about the rise of Slack I had to raise a small smile; the diminishing value and relevance of email has long been something of a cause célèbre when advising clients on their ongoing Comms strategy.