Proof of Life - Validating Your Business Through Website and Social Engagement
In this “digital age”, a business's vitality is no longer solely measured by its physical presence or traditional sales figures.
Today, your website traffic and social media engagement serve as powerful, real-time affirmations of your business's existence, value, and proposition.
Aside from giving potential customers invaluable confidence in your business, viewing these metrics through a psychological lens - as a form of "digital affirmation" - can fundamentally shift how you approach your online strategy and motivate your team.
The Power of Digital Affirmation
“The very first thing ALL potential clients do is to check your site & / or profiles - if either aren’t “alive”, then you’re dead to them..”
For potential clients and customers, the digital footprint (your website and social media channels) serves as the immediate and indispensable check for "proof of life." They are not just looking for information; they are actively seeking affirmation that your business is current, legitimate, and actively trading. A functional, updated website and recent, consistent social engagement act as a simple but powerful confirmation that you are "real," mitigating the risk perceived by a potential buyer and making the decision to engage with you much easier.
Your business website is more than an online brochure; it is the primary, always-on testament to your operations. When visitors land on your pages, they are affirming that your business is relevant enough to search for, click on and remember.
A successful website experience, as evidenced by positive analytics, provides concrete proof to stakeholders and staff that the business is actively engaged and that its underlying proposition holds weight.
