"Advertising spend growing at fastest rate for 13 years"
Alex Bremer reads in the iPaper that "Advertising spend is growing at the fastest rate for 13 years". This interests me especially since we have suddenly (in the last 2 or 3 weeks) seen a huge increase in the number of "sensible" budget Request for Proposals (RFPs).
"I look on the sort of article that appears in today's paper as a call to action; a clear indicator that agencies large and small must get their houses in order and be prepared to work collaboratively and efficiently so that we might respond successfully to the sudden influx of RFPs that are currently cluttering our desks..."
