Everyone knows the importance of social media these days. It can help you with all sorts of things, from raising brand awareness to getting your products in front of new customers.
When you’re running your business you often have more important things to be getting on with than thinking what, when and why to post on social media. This can cause stress as you increasingly get concerned that you’re not engaging with your audience and growing your social media presence.
Knowing how to reach out to your target market, engage with them and build your social presence is a whole new world. That is why we recently introduced our new social media management service.
That’s right - we now carry out thorough social media management, with unique daily posts, for less than half the cost of a full-time minimum wage employee!
Planning and scheduling your social media calendar
You want your social networks to be consistent and relevant to your audience. You also want to be consistent high quality posts going out across all your channels. Think Facebook, Instagram, Twitter, and LinkedIn - and you want those posts to be optimised for that platform!
There are a tools galore for scheduling your social media content, and they all claim to be brilliant. After hours (days) of searching, we have picked one of the best and most reasonably priced - CoSchedule (sign up using our referral link here)
Why purchase a managed social media service for your business?
Build your brand awareness and brand loyalty - there is no better place to build your brand awareness rather than social media!
Engage with your audience - ask people what matters to them and what they struggle with.
Increase traffic to your website - consistent use of social media has the potential to drive relevant traffic to your site and generate leads.
Keep an eye on the competition and identify the opportunities you might be missing out.
Our preferred social media management tool: CoSchedule
This tool allows you to schedule posts in advance, eliminating the need to worry about posting to social media on a daily basis. Every post is easy to customise to fit the purpose of different social media networks.
Upload one image, put in your copy and links, and it’ll be resized to fit each platform instantly!
Advanced social media campaign reports
You can group your social media posts into campaigns, and report on your most effective content in a snapshot. Is it the vlogs, blogs, or 3rd party content which attracts the most engagement across all platforms? That information is literally a click away on CoSchedule - which is an absolute dream.
CoSchedule allows us to manage all your social media accounts in one place. We can connect up to 6 of your social media accounts across Twitter, Facebook, Instagram, Tumblr, LinkedIn and Pinterest.
Automate the timing your social posts
Did you know that the timing of your post should be different depending on the social platform you’re using?
If you’d like to reach the maximum number of people with your efforts, you need to know when to post on different social networks. Easier said than done, right?
CoSchedule smashes it out the park here, automating the best posting time for each post across platforms. This means if you’re posting a new image with a text caption, and it’s relevant to all your social platforms, it’ll actually post it at a different time on each throughout the day, to maximise your impact. 6:33am Twitter, 09:12am Facebook, 12:18pm LinkedIn and 5:58pm on Instagram - as an example.
CoSchedule will automatically choose optimal timings to get the most audience engagement. It allows you to schedule different types of posts:
Text - share your wisdom with your followers
Image - add some visuals to impress your audience
Video - entertain your audience with some video content
Link - add a link to your site to increase your site traffic
Want to schedule the time of your social posts manually
If you know your audience, or if it’s a specific announcement or product launch, then you can schedule the post manually, but otherwise, we highly recommend CoSchedule’s ‘best time’ option.
Social media brand management
Before trusting anyone to manage your brand you may want to make sure that the tone and voice they use complements your brand.
Once the social media post has been created and saved in CoSchedule, the status is changed from 'draft' to ‘pending review’.
Once your boss (or perhaps yourself, as our client) is happy with the post, then change the status to 'scheduled' and the post will be published at the scheduled date and time.
Social media engagement & reporting
The basis of every success is to set smart goals and track them accordingly.
As we all know however, reporting takes time. With CoSchedule though, with a click of a button, you’ll get a full social media performance report including:
Total impressions and impressions based on the post type
Engagement rates by days of week and time of the day
Engagement per post type
Your best performing posts
Your top performing team members
and as mentioned previously, engagement based on grouped posts (what CoSchedule calls Campaigns)
Like what you’ve read so far? Contact us for more details!