Royal Albert Hall’s “Peter Blake app”

Back in May 2014 we were really delighted to be approached by the Royal Albert Hall in relation to a wall mural they’d commissioned from Peter Blake. The mural featured over 400 of the most famous artists to have appeared at the historic venue over the years.

The Hall provided a perfectly open brief that allowed us to bring both creative and practical disciplines suitably early in the project lifecycle. It’s exactly this level of involvement with clients that allows 3B to shine; we really appreciate it when clients trust us to help them take a “whacky” half-formed idea and mould it, with them, into a solid, deliverable tool that often serves a purpose greater than its original brief.

Essentially, our brief was to deliver an online interface that would work on mobile, kiosk and desktop. The site would be fully responsive and manageable by Hall staff constantly updating and amending the content held on each artist who is featured in the mural.

We had quite a challenging timeline on this project and we really threw ourselves at it, design through to launch, and it’s now delivered through two static kiosks in the Café Bar at the Door 12 entrance of the Royal Albert Hall as well as on mobile devices and computers via http://appearing.royalalberthall.com/.

We’re really delighted with this project; working closely with a terrific client that had realistic expectations and a truly creative flair we were able to produce an essentially simple and elegant interactive interface that will serve as a platform for “gamification" and enhancements going forward.

"We placed our trust in the hands of 3B Digital when we asked them to deliver a responsive digital interface for the mural Appearing at the Royal Albert Hall by Sir Peter Blake. 3B submitted a creative proposal and delivered the project against very tight deadlines.
The resulting interface and subsequent quiz have been a huge success, helping us to achieve our objective of telling the Hall's story in an engaging and fun way. We are delighted with the immersive and interactive experience for both our on-site and online Hall visitors which is simple for us to manage. Thanks 3B!"
Louise Halliday, Head of Marketing and Digital at Royal Albert Hall