Alex came specifically to Digital Marketing in early 1998 at a time when the only "web design" companies were to be found within established Advertising Agencies; web design as such was still a barely understood concept - especially on a corporate level.
What seemed like a good wheeze (and a convenient and quick way to propagate pictures taken on his spangley new digital camera amongst his Internationally-dispersed family) quickly developed into a viable business proposition; "If these website thingies are so useful surely companies will want one of their own..?" From this innocent proposition has grown a web and print graphic design consultancy of global repute - a business of which he is justly proud.
Alex’s experience prior to 1998 is as rich and varied as any young man could wish for. Leaving Brighton College in 1983 he went straight into the Advertising Industry (working as a photographer's assistant for the high profile still-life and fashion photographers working out of the famous Chalk Farm Studios) as well as undertaking numerous graphic design contracts. The early 80's offered an extraordinary wealth of work and experience to any energetic "multi-tasker", and Alex enjoyed contracts in television, theatre and film in London and then Hollywood before returning to London in 1997 to work in Soho's promo industry.
Alex's most passionate interests include Motor Racing (Alex raced for a short time in 1986 and 1987), Boxing (which he is delighted never to have participated in), Music (Alex is hysterically tone-deaf - but loves attending live gigs), Movies, Manchester United (and no, he's not from Manchester), Skiing (he is acutely embarrassed that his dear brother Jack is so obsessed with the wretched nonsense that is Snowboarding), his cats, two beautiful sons & wife, Miriam.
Justifying and articulating why a logo works is an exercise fraught with well-worn cliches, creative psychobabble and straw-grabbing; for the most part one instinctively knows when something is right. In the case of our beloved 3B pencil the appropriateness of application seems endless; aside from the fact that the 3B pencil is specifically a creative one, it remains a direct link with our past whilst remaining relevant today.
Reading the iPaper's piece today about the rise of Slack I had to raise a small smile; the diminishing value and relevance of email has long been something of a cause célèbre when advising clients on their ongoing Comms strategy.
At 3B we find ourselves increasingly guiding clients - existing and prospective - towards taking a broader and more holistic overview of their marketing strategies; looking less for a clear ROI on each and every ad investment and more towards attributing each potential “touch-point” along the consumer’s journey to conversion with a value according to that event’s perceived or actual influence upon the transaction.
I really appreciate Rhodri Marsden’s views in todays @theipaper regarding targeted advertising and the mobile devices through which so many of them now reach us.
3B's Alex Bremer recently had cause to mini-rant on the subject of the mis-use of mobile phone cameras and their constant connection to the Cloud...
Alex Bremer reads in the iPaper that "Advertising spend is growing at the fastest rate for 13 years". This interests me especially since we have suddenly (in the last 2 or 3 weeks) seen a huge increase in the number of "sensible" budget Request for Proposals (RFPs).
The only thing you really need to learn about Social media is that you don't need to learn anything!
There's a fascinating feature by @emilydugan in this weekend's @Independent On Sunday that I really felt should resonate with those charged with Brand Engagement - most especially in Social Media.
In this Brave New World of instant messaging, what messages have greater impact than those that spotlight and showcase a beloved and successful brand offering or proposition?
During our recent trip to The Netherlands for “J and Beyond”, Jack and Alex Bremer were collared by a few of the community media channels for comment and opinion.