The importance of an Integrated Digital Marketing Strategy

Alex Bremer writes on the importance of New Media agencies exploiting a broad and deep understanding of asset-generation and propagation when executing a properly comprehensive Digital Marketing Strategy.
"In this Brave New World of instant messaging, what messages have greater impact than those that spotlight and showcase a beloved and successful brand offering or proposition? We would suggest that as things stand barely any companies still need to be convinced of the power of a Digital Marketing Strategy, and its inherent and instant Return on Investment."