Honest and Open Dialogue

You’ll have noticed that we like to use words like “boisterous” and “passionate” when describing ourselves as an agency.

This doesn’t just mean we’re shouty or sweary in the office (although we are - and proud of it; voluble inappropriateness has long been established as integral elements of the Creative process) but that we are honest and transparent in all matters.

Such forthrightness could of course be seen as uncomfortable for a client but it shouldn’t be; we believe that we have, over the years, developed the means by which to deliver our hard-won opinions in ways that ensure they are received with good-humour and comprehension.

Quite simply experience has taught us that in the hostile world of digital marketing there is little to be gained from avoiding the difficult conversations; budget, brand and build (see what I did there..?) are all in peril on an artificially calmed sea…

Specialist Experience

If we’re doing this right then each and every new project should have elements that stretch and challenge our developers to the max! This means that, by definition, we aim to have anything but specialist experience when taking on new work!

Of course in reality we have a seemingly bottomless well of past glories & learnings to draw on; we’ve been trading since 1998!

Those of us charged with Business Development here at 3B will happily tell you that there’s nothing so empowering as to sit through a client brief knowing that there will be fundamental elements within the stated requirements that fall squarely within our Sphere of Past Experience, and we’ve been extremely fortunate to have had reason to exploit bleeding edge technology on almost every major project during the last 21 years.

What makes this trajectory of “tech discovery” and research so fruitful and rewarding is that almost every new development affords us new opportunities to go back to existing clients and enrich their digital offerings with the new tech and benefits.

For those looking to engage 3B the immediate benefit is that during every pre-commission meeting and call you’ll be benefiting from an extraordinary depth of experience and knowledge - often resulting in a revisit to the brief to add features and elements that might not have been considered before.

A Leader In Our Field

The team at 3B are absolutely top-tier when it comes to the cost-effective integration of 3rd party services and open-source content management systems.

The 3rd party solutions we use are best of breed. We can work with anything, but as pricing, integrations and service levels change, we can change with them to ensure you’re using the very best service for your business.

We have a particular love for powerful open-source content management systems, although we do refer to ourselves as CMS agnostic.

We get under the skin of your business, so we can operate as one with your team, as your integrated external tech-team or marketing manager.

We use the very best tools to ensure seamless communication through the design and build of high-value, high-stakes projects too.

Understanding Clients' Business Objectives

Asking questions about your business is a habit of ours. In order to set up your strategy with us, we will need to embed ourselves in everything to do with your market and your industry. If we don’t understand your customers, then how can we understand you?

To give you an idea about how keen we are to learn, we will ask you the following questions, and will keep these details on-hand for our reference. If something changes, we can update this, so the entire 3B team is clued up with your strategy and how we fit into that.

• What are your brand values your site is aiming to get across?

• What are your 12-month goals and how do you see the digital strategy fitting into that?

• What are your 3-year goals and how do you see the digital strategy into that?

• What is the primary goal of your website? (e.g. making sales, or creating enquiries)

• What is the secondary goal of your website? (e.g. getting email subscribers, brand awareness, or being shared on social media)

• What is the tertiary goal of your website? (e.g. growing the market for your products as a whole, sharing knowledge and educating the public, or showcasing experience and case studies)

• Which services do you offer, which you would like to rank for in search results?

• Which locations do you offer those services in, which you’d like to rank for in search results?

• What is the #1 important page on your site? (e.g. homepage)

• What is the #2 important page on your site? (e.g. product pages)

• What is the #3 important page on your site? (e.g. blog pages)

New Ideas

Once we understand your business plan, we begin to bring new and practicable ideas to the table regularly, for sanity checking.

By understanding how changes to technology and global trends affect your (and most other) businesses, we can ensure you’re as future-proofed as can be.

We are firm believers in the power of data, and how it can inform overall business strategy at a high level. We use this to help guide our ideas, to scope them out so they become realistic, and to place them into our ‘pipeline’ view.

We welcome all your ideas too, and accept emails with the weirdest and wackiest ideas you come up with, all for later reference in the pipeline.

If you decide you’re ready to invest in building out a pipeline ideas, or if you’re just keen to flesh out the details of them, just tell us and we can get cracking.

Technological change and crazy ideas is what makes our day to day work so exciting, and we always want to bring that excitement to your table when it’s welcomed!

Overall Business Strategy

We’re a nosey lot here at “Castle 3B”..!

Seriously… we really love to “get under the skin” of every client that comes our way.

We are aware that we are hugely privileged to receive such unfettered access to almost all of our clients’ most valued digital assets and with this responsibility comes an inevitable obligation to contribute to, and positively influence, each clients’ long term business plans and strategy.

Essentially we have become de facto Business Consultants over the years. There are a couple of reasons for this:

• We’ve seen it all! The businesses that have come through our doors seeking our services range in size from one-man operations to major corporation and in development stage from start-up to ancient.
  There’s not a pitfall or triumph we’ve not witnessed at close range and whether an issue has a digital element or not we know what works and what doesn’t!

• Our experience of how to best exploit cloud based opportunities extends far beyond web development; our experience of CRM packages, accountancy software, document collaboration and the like mean that we’re able to expertly consult on back-office processes.

Acting Responsibly (Anti Slavery)

Modern slavery is fundamentally unacceptable within our business and supply chain.

3B Digital Ltd is committed to protecting, championing and respecting the human rights of our employees, customers and local communities.