We have prepared a plan for small businesses in the UK so they can establish GDPR compliance by the 25th May 2018 deadline. It's intimidating, but by printing off our GDPR steps and following the guide, you'll be able to show the ICO that you're on the road to compliance ASAP.
My goodness there’s a lot of folk out there just beginning to panic a bit!
Not without good reason, you might think? The proposed financial punishments set to be meted out by the ICO make for sobering reading indeed, but for what it’s worth my advice would be to keep calm and carry on.
GDPR Compliance involves data mapping, and this questionnaire will help you to see what data you store, on whom and where you store it. It will also help us identify specific areas of concern so we can prepare recommendations bespoke to your business needs.
With the imminent change to the way Google Chrome will display non-secure HTTP URLs now is the time to be switching your site to use a secure HTTPS connection. (If you don’t know what HTTP or HTTPS are then read our explanation of what it is and why it is important)
If you are a webmaster, digital marketer or analyst for a publishing company you need to know why the end of First Click Free is important and what to do now that Flexible Sampling has replaced it. You have much more control of your paywall now!
Reading the iPaper's piece today about the rise of Slack I had to raise a small smile; the diminishing value and relevance of email has long been something of a cause célèbre when advising clients on their ongoing Comms strategy.
Many people think that SEO is a black art which puts some websites to the top of Google’s search results while leaving the competition trailing behind. A lot has changed in the last 15 years but that is no reason to get left behind. The basics are very simple to digest.
At 3B we find ourselves increasingly guiding clients - existing and prospective - towards taking a broader and more holistic overview of their marketing strategies; looking less for a clear ROI on each and every ad investment and more towards attributing each potential “touch-point” along the consumer’s journey to conversion with a value according to that event’s perceived or actual influence upon the transaction.
This is a lot more complex than it sounds. We have to consider how the user would want to use websites on responsive devices. Considerations include the user journey - so the way a user uses the menu and what their end goal is when browsing...
Alex Bremer reads in the iPaper that "Advertising spend is growing at the fastest rate for 13 years". This interests me especially since we have suddenly (in the last 2 or 3 weeks) seen a huge increase in the number of "sensible" budget Request for Proposals (RFPs).
According to Boston Consulting Group the “web economy” in G20 countries is set to double by 2016. The study, commissioned by Google, assumes that in the next 4 years around 3 billion people with be using the Internet – nearly 50% of the world’s population, and asserts that the UK is one of the most advanced ecommerce economies.
Alex Bremer writes on the importance of New Media agencies exploiting a broad and deep understanding of asset-generation and propagation when executing a properly comprehensive Digital Marketing Strategy.
It seems as though it was a hundred years ago that companies, new or established, were asking that question when considering their digital options. These days businesses no longer need to be persuaded since they know that their “digital presence” is as essential as their need for computing power. That said, the conversation continues as to how best to use the available platforms. Social Marketing, Newsletters, Video, News feeds, and perhaps most importantly, Search all form part of a wider, more comprehensive approach to Online Marketing.