Justifying and articulating why a logo works is an exercise fraught with well-worn cliches, creative psychobabble and straw-grabbing; for the most part one instinctively knows when something is right. In the case of our beloved 3B pencil the appropriateness of application seems endless; aside from the fact that the 3B pencil is specifically a creative one, it remains a direct link with our past whilst remaining relevant today.
We hate timesheets, and have come to understand that most people do. They’re also boring, and not very accurate! Given that our clients always want transparency (one of our values), we knew we needed to use a system which was fun, accurate and simple to use.