The Fundamentals of Attribution Wisdom

The Fundamentals of Attribution Wisdom

At 3B we find ourselves increasingly guiding clients - existing and prospective - towards taking a broader and more holistic overview of their marketing strategies; looking less for a clear ROI on each and every ad investment and more towards attributing each potential “touch-point” along the consumer’s journey to conversion with a value according to that event’s perceived or actual influence upon the transaction.

How can a digital agency better serve a “start-up”?

How can a digital agency better serve a “start-up”?

“Do I need a website at all?”

It seems as though it was a hundred years ago that companies, new or established, were asking that question when considering their digital options. These days businesses no longer need to be persuaded since they know that their “digital presence” is as essential as their need for computing power. That said, the conversation continues as to how best to use the available platforms. Social Marketing, Newsletters, Video, News feeds, and perhaps most importantly, Search all form part of a wider, more comprehensive approach to Online Marketing.

Social Media Engagement using Competitions - A Case Study

Social Media Engagement using Competitions - A Case Study

Many of the brands we manage have a presence on popular social networking platforms, namely Facebook and Twitter. Recently, one of our strategies centred around a competition for Facebook Fans to win tickets to see P!NK live in concert and runners up to win goody bags provided by Marshall Arts. The Facebook Fan Page this competition ran on was already popular with music fans, with the admin regularly posting out information and engaging in conversations with fans.

Social Marketing: a commitment, not a campaign

Social Marketing: a commitment, not a campaign

The Internet has always been used for communication, and with the development of social networking sites, the way in which media is shared and people stay in touch has been transformed. Web users can easily send messages to each other, share photographs or post events with sites such as Facebook and Twitter, which has sparked their boom in popularity.