We have prepared a plan for small businesses in the UK so they can establish GDPR compliance by the 25th May 2018 deadline. It's intimidating, but by printing off our GDPR steps and following the guide, you'll be able to show the ICO that you're on the road to compliance ASAP.
At 3B we find ourselves increasingly guiding clients - existing and prospective - towards taking a broader and more holistic overview of their marketing strategies; looking less for a clear ROI on each and every ad investment and more towards attributing each potential “touch-point” along the consumer’s journey to conversion with a value according to that event’s perceived or actual influence upon the transaction.
According to Boston Consulting Group the “web economy” in G20 countries is set to double by 2016. The study, commissioned by Google, assumes that in the next 4 years around 3 billion people with be using the Internet – nearly 50% of the world’s population, and asserts that the UK is one of the most advanced ecommerce economies.
“Do I need a website at all?”
It seems as though it was a hundred years ago that companies, new or established, were asking that question when considering their digital options. These days businesses no longer need to be persuaded since they know that their “digital presence” is as essential as their need for computing power. That said, the conversation continues as to how best to use the available platforms. Social Marketing, Newsletters, Video, News feeds, and perhaps most importantly, Search all form part of a wider, more comprehensive approach to Online Marketing.