3B Digital is a “technology-led” design house that is led by Search Engine Optimisation (SEO) considerations. This means that everything we do - from the Wireframing & Information Architecture process through to site launch - is governed by our on-site SEO best practice.
SEO can broadly be broken down into two areas, on site and off site work. Onsite SEO work covers all development processes that directly affect the content/structure of the website and its web pages (such as navigation, page titles, headings, etc). This onsite work is essential as it provides the foundations that all further SEO work is built upon - it is vital to get the on-site basics right.
Offsite SEO work covers all development processes that produce external links and content that refer back to, or reference any part of the website or its domain name (such as directories, social media, blogs, press releases, review sites, etc). This offsite work builds on the foundations laid by the previous onsite work, and can provide the greatest increase in ranking performance (usually upwards of 60% of the total SEO work), and thus ROI.
Before launch of any project, we run through a 45+ item process of best practice. This includes the provision of sitemaps.
These you will have seen on sites, to allow easy navigation to articles, but we go several steps further, offering a code-based XML sitemap direct to Google, which lists every article within your site. In very short order you should find that Google has indexed your pages and starts ranking them well.
We also prepare a Google News sitemap, with the hope that Google decide to include your content in their News search results.
Our search engine optimisation (SEO) services
Cloudinary is a software that allows you to store, manage and transform images. It is so powerful, it can transform images on the fly reducing their size by up to 85% without reducing their quality. One of the best things about Cloudinary is that it can transform images on the fly. Having a lot of images on your website you no longer have to choose between image quality and page loading speed!
Reducing the time it takes to load a page on your website, without altering the content, is called page speed optimisation. Faster pages rank higher in Google's search results pages, and convert more customers. Both of these are known facts, well documented by Google, Walmart, the BBC, and Amazon.
3B Digital provide affordable SEO services for small businesses and multinational websites alike. An affordable SEO service is one which is considered to bring in a return on investment in the long run, meaning that you pay for the service out of the increased business it brings in for you. SEO (or search engine optimisation) is second nature to us as we have been creating websites with search engine technologies in mind since 1998.
Drupal SEO involves a number of easy and sensible steps. A Drupal SEO agency like 3B Digital will guide you through roughly the same steps whether you are building a new website or optimising an old one. We list the 15 top tips to start optimising your Drupal 7 or Drupal 8 SEO today. With a bit of guidance, anyone can build a search-friendly Drupal site with ease!
Google search engine optimisation involves tasks which should be completed on any website. We breakdown the Google SEO work into tasks based on different areas of your website.
We provide well informed Local SEO Services which boosts your local business ranking so you show up for relevant searches in your industry. Read this and you'll know what the quick wins for your Local business SEO are.
International SEO is paramount when business competition gets global. We manage the SEO for multilingual and multinational websites all around the world. Managing a family of websites in different languages means perfecting your hreflang tags, your country targeting and your content translations.
The theory to great Organic SEO is to establish where you can improve upon what's already offered on the internet. If you can provide something better, faster or cheaper, then Organic SEO will mean your website can rise to the top of search rankings.
SEO News happens so fast that you can't rely on one resource. We would therefore recommend subscribing to the following sources of SEO news sources.
Search keywords with 4+ words (known as “long tail”) make up 70% of the search traffic around the world, and are where it’s easiest to make ranking gains (and to convert those gains into more leads)!