Hands-on SEO & Image Optimisation with Cloudinary
Cloudinary is a software that allows you to store, manage and transform images. It is so powerful, it can transform images on the fly reducing their size by up to 85% without reducing their quality. One of the best things about Cloudinary is that it can transform images on the fly. Having a lot of images on your website you no longer have to choose between image quality and page loading speed!
With mobile-first indexing by Googlebot announced in 2016 and (almost) fully rolled out, many websites have noticed their Google page-speed insights scores being hit significantly.
Having a low page-speed insights score will indirectly have a negative effect on your SEO, and drop your page rankings down on Google search.
Many sites are image heavy, and this can cause issues with page-load speeds (unless you’re using asynchronous javascript/AJAX pages - which is a whole different kettle of fish)
We have begun using Cloudinary as an ideal solution for image-heavy websites, and we’ve found Cloudinary pricing very reasonable.
Cloudinary is also brilliant at serving the right image for each device, in terms of size, and next-gen formats such as WebP or JPEG XR.
Cloudinary alternatives
We compared Cloudinary to AWS S3, imgix, imagekit, cloudflare, cloudfront, akamai, google cloud storage, firebase, filestack, sirv, azure, uploadcare, fastly and cloud image - and it came out on top - for us - for the long-term benefits it brings.
Cloudinary example sites
To see it in action - Take a look at our case study for The Watercolour World or visit their Algolia & Cloudinary powered watercolour search page here.
We’ve built this entire site, with an image database on Azure, and without uploading a single image to the Cloudinary server manually.
It’s seamless, and one of our fastest ever sites, despite the vast (and growing) size of the Drupal database.
Imagine you own an online gallery website with 100s, or like The Watercolour World - thousands upon thousands of high-quality images.
What do you think is more important, image quality or page-load speed?
Let’s think about both in a bit more detail…
Reduce image quality (without Cloudinary)
Without a doubt, image quality is a huge part of the user experience on portfolio websites.
Hugely reducing image quality just to speed up page load times is not a smart trade-off. You’ll just annoy your visitors. So don’t do this - you don’t have to.
Reducing your pagespeed insights score (without Cloudinary)
The way Google rates your page-speed is a big deal for your search rankings, regardless of other SEO efforts you might carry out.
Google’s page-speed insights tool is now much harsher when giving your pages a loading score, especially on mobile devices.
How long your pages take to load also affects user experience.
More than half of the internet users expect a page to load in about 2 seconds.
More than 50% of people will leave a website if it takes more than 3 seconds to load on a 3G connection.
Think about how much traffic you might be losing cause your website takes a long time to load!
Technical Director Jack (Left) and Creative Director Alex (Right)
Over the past year or so, as mobile-first indexing was rolled out, our clients noticed significant changes in their page-speed insights scores.
For most pages, mobile page loading score dropped from ~90/100 to ~15/100.
It didn’t take us long to find a solution to this though!
Our Cloudinary review
With Cloudinary, in short, you no longer have to choose between image quality and page-speed!
Before diving into details it’s worth knowing what Cloudinary is.
Cloudinary allows you to store, manage and transform images, on the fly.
Reducing their size by up to 85% without reducing their quality.
Implementing Cloudinary does not require a major import.
We all know how painful (and time-consuming) it would be to download all images from your site and manually move and transform them!
Cloudinary CDN & Hosting
Using Cloudinary will reduce a great amount of development work, previously required to embed images to your site - as it has a built in CMS
It is relatively easy to integrate with any content management system such as Wordpress, Drupal & Joomla
Cloudinary has powerful transformation and customisation features, meaning you can watermark, copyright, blur, anonymise, centre and otherwise enhance your images as-and-when they’re accessed.
You can make these transformations conditional too, based on specific image attributes.
Images are hosted and served from the Cloudinary CDN which means they’re downloaded FAST.
Cloudinary automatically transforms images so they’re responsive for various screen sizes.
From 1 high-resolution image Cloudinary can give you countless transformed versions, ideal for individual usage across all platforms.
There are a number of add-ons available for your Cloudinary account to maximise your experience - and in order to optimise your Cloudinary SEO (talk to us about this)
As a result of using Cloudinary, your website will load faster, (much, much faster!) providing a better user experience
Cloudinary image security
Cloudinary gives you full control of your images, and locks down the domains which can request new transformations
Cloudinary automatically creates backup of all your resources (a major selling point for many)
Cloudinary accounts can have multiple users with hierarchical permissions
Cloudinary supports two-factor authentication (for extra security, which we’d always recommend)
Our experience with Cloudinary
We started migrating some of our clients to Cloudinary late last year to make sure they get the most value from the sites we built for them.
Most of our sites are hosted on Pantheon.
The step we took was migration of the images across the sites from Pantheon image hosting to Cloudinary.
Don’t freak out if your site is very image heavy, it won’t take months to do the migration.
Our Cloudinary migration method means that your media library remains in place, and Cloudinary’s CDN picks them up dynamically, as they’re requested by your website visitors. This effectively creates a seamless Cloudinary migration.
The way it works is - once a user clicks on the image on your site it will be instantly transformed, uploaded and hosted from Cloudinary CDN.
This takes a moment the first time, and half that moment every time after that. It is insanely quick.
If you like stats, here are some numbers we managed to achieve for our clients:
Page size pre-Cloudinary - 2600 KB
Page size using Cloudinary - 437 KB
Page loading speed on Desktop pre-Cloudinary - 3.54 seconds
Page loading speed on Desktop using Cloudinary - 2.19 seconds
Page loading speed on 3G pre-Cloudinary - 20 seconds
Page loading speed on 3G using Cloudinary - 8 seconds
You can see that Cloudinary hosting mostly benefits mobile page-speed, although it is worth doing for all-devices in our professional opinion.
In fact, your total page size can be reduced by up to 83%, and increase your page-speed by more than 50% on mobile.
Gifs, Videos, MP4, MP3 as well as images!? - what can’t Cloudinary do?
Our SEO advice to our clients used to be - avoid using gifs on your site at all times. Cloudinary transformed (pun intended) the way we use gifs.
Cloudinary reduced the size of some client gifs by 96% sounds impossible? See it yourself in this cheeky codepen - https://codepen.io/3bjb/full/jQZqzy/
Convinced? You should be! Contact our team for a professional advice on how Cloudinary could help you. Let’s preserve your image quality and rocket your page-speed and help your site climb search-rankings together!
Digital Marketing for E-commerce (online retail)
If you are an online retailer looking to expand your online sales channels, we may just be the perfect agency for you. When it comes to e-commerce digital marketing, the details and the strategy are important. Keep reading and you will find out how we at 3B prioritise and use digital tools to drive e-commerce conversion growth and improve your digital presence.
If you are an online retailer and expansion is one of your future goals this article is perfect for you. When it comes to digital marketing, details are important. Keep reading and you will find out how we at 3B prioritise and use digital tools to drive e-commerce conversion growth and improve digital presence.
Paid Online Advertising
Don’t be scared by the word ‘advertising’, we know it makes you feel like spending a lot of money. A carefully designed advertising strategy will target a large audience and allow you to spend less. There are various platforms to choose from, e.g Google Ads, Facebook, and Instagram Ads. The option which suits you best will depend on your budget and target audience.
Google Ads is the most expensive option among those listed above, but it will bring you many benefits. Some key benefits of using Google Ads as a part of your marketing strategy are:
Get your content to the top of Google search results. Before getting to the first and the most important benefit of Google advertising you’ll need a short introduction to search engine optimisation (a.k.a. SEO). You probably already know what it is and what benefits it brings to your website. However, if you’d like to find out more, read our article about search engine optimisation. In short, search engines rank your website for different searches, and your SEO can help your website appear higher in search results, resulting in more visitors to your website.
Statistically, most internet users do not go further than the first page of search results. Google Ads skips the SEO step, and allows you to forget about your search engine ranking for now. Google Ads get your website above other results which increases brand awareness and visibility instantly.
Don’t forget about SEO, but remember that a cost-effective Google Ads campaign that would bring traffic to your website is a worthwhile investment. Once you find profitable searches to advertise on, you can ramp up your campaign and reap the rewards.
Contact our team of marketing professionals and we will help you to to analyse your Google Ads results by keyword and determine which ad campaigns are best for you (i.e. Google Adwords, Google Display Ads, and/or Google Shopping). We aim to save you from spending money on advertising that does not bring any benefits to you!Advert Analytics. After setting up Google Ads account you will also get access to ad analytics. Detailed reports give you the metrics you need to determine how relevant your ad was to the visitor, and what you could perhaps do to better convert them.
Facebook and Instagram Ads are a cheaper option and would be of more use if you’re targeting millennials. Statistically, they are the main segment on social media (read this article about Facebook Ads to find out more). It is important to design adverts which catch the attention of a younger audience segment and encourage them to browse and eventually purchase the product or service you offer.
It all might sound very simple, but getting your ads right is important. Properly designed ads will be hugely scalable and will bring you a greater audience.
Instagram and Facebook shopping
This feature is very useful when targeting a young audience who love to browse product or affinity images. Using Instagram and Facebook shopping your audience can instantly purchase products through the images, minimising clicks and reducing the chance of your potential customers being distracted.
Instagram and Facebook shopping is fully customisable. Choose the format of the ad (photo/video) and product sticker colour. Similarly to Facebook and Instagram ads, your shopping ads will be shown to the users who are the most likely to be interested in your products. Contact us if you’d like to find out more about how you can leverage the Facebook algorithm to sell more online!
Video Content
Dynamic content tends to get more attention from a younger audience. Include different types of video content to help you improve user engagement across your social media platforms. Some good examples are:
Tell people about your brand, a large part of your customers would be interested to know more about your company if they like your products/services. This helps to build a relationship with your customers and potential customers, making their shopping experience more personal.
Tutorials on how to use certain products. Even if it’s obvious people do like to watch videos of other people using products they are about to buy.
Search Engine Optimisation
One approach to SEO is to optimise your pages for relevant, high-volume keywords to improve your visibility on a vast scale. It’s very important not to miss any important bits in the process, as it all adds up to how well your pages will rank in Google search. Ranking on the first page for ‘beauty products’ will be more difficult than ranking on the first page for ‘argan oil facial cleanser’ however.
So, regardless of your high-volume aims, your whole site should be optimised for how people search i.e. URLs, titles, headers, tags, page descriptions, text content and image filenames should all include relevant search terms in them.
By having a high-volume goal, while optimising your pages for niche keywords, you will be able to build credibility in an industry, and begin to write articles for high volume searches.
Core to this is producing useful and high quality content to bring people to your website. Your visitors will then be more likely to browse through products related to your content.
If that’s something you’d like to do but you feel like you don’t have time for it, give us a call. We have a lot of clients who trust us to write optimised, knowledgeable content for them while they are busy running their business. It’s a win-win. We get to know our client’s industry better every month, and they get busier!
Use of social media
The use of social media is not necessarily advertising. There are many ways to use social media for free to promote your business.
Produce consistent stories to keep people engaged with your brand. Could be anything, from behind the production shots to Yes/No polls. The goal is to get instant audience insight and engagement. Would be especially useful if you want to find out people’s opinions on your new product ideas.
Keep your Instagram design consistent. If your Instagram layout is not visually appealing, it is very unlikely that users will follow your page.
Create consistent, informative, and well-designed content. Don’t forget that it should be designed for your audience. Don’t post about science if you are selling unicorn themed iPhone cases, for example.
Reach out to Influencers
This point is very important to you if you are targeting millennials. A survey conducted in 2015 summarised that 66% of people trust other people’s opinions posted online.
Young consumers are therefore more likely to purchase a product if it has been advertised by their favourite blogger, compared to a product being advertised in any other way.
The key here would be to find relevant people to advertise your product. This type of digital marketing does not bring huge costs with it. Many bloggers will be happy to be approached by you, and once you have established a working relationship, they will work to their strengths to promote your products and services.
The tricky bit here is to find niche people, but once you got it, it will pay off soon enough. Contact us if you’d like advice on this.
Email Marketing
There are many benefits of email marketing, and the best thing about it is that it won’t cost you a penny. If your email marketing campaign turns out to be unsuccessful there should be little to no damage to your finances, what you will lose is time.
Contact us for a professionally designed email marketing campaign to experience all its perks. But first, let’s explore the most common benefits of email marketing together:
Email marketing allows you to instantly reach a global audience. Within seconds your campaign can be sent all over the World. You can see representative results within the first 24 hours, depending on how big your mailing list is. Most tools provide conversion and click-through rates.
Correctly designed email marketing campaigns will help your business to increase sales and build relationships with your loyal customers. It is also important to keep your list of contacts growing. There is no point in spending time designing a beautiful marketing campaign if you only have a dwindling few people reading your emails. To keep your list growing, make sure you encourage newsletter sign ups on your website. We can also advise on other methods.
Website quality
Every business should have a high-quality website, but this is particularly important if you’re selling products online. At the end of the day, the goal of your site is to convince people to purchase your products and then come back to purchase more. You probably realise that user experience is very important in this case.
Read through our basic recommendations for online sales (a.k.a. e-commerce) websites below - and consider making changes to your site as soon as possible, to see positive results.
Add reviews to your site
Never underestimate the power of reviews. Forbes concluded that 90% of people read reviews online prior to making any purchases, and 68% of purchasing decisions were influenced by reviews in 2016.
There are plenty of review platforms that can be implemented to your site, contact us to get a technical advice and discuss an option that would fit you best.
Bear in mind, if you don’t have reviews on your site (where you can control them to some extent), then people will search for them off-site, leaving you with less control.
Website design and Conversion Optimisation
Tell your business story and deliver your branding effectively:
Make sure the styling across the whole site is consistent
Avoid using Arial (the font), otherwise, you risk your site looking bland and robotic
Avoid using capital letters across the site, it makes people feel like you’re SHOUTING
Produce blog posts for related topics
Analyse a pathway a site user takes to purchase any of your products. Avoid it being too long. Minimising unnecessary clicks will give you more chance that a site user will convert into a customer.
Pay people to buy products from you, and watch how they navigate your website. Few activities are so insightful!
Your aim should be to connect with your website visitors on an emotional level and make foundations for building trustworthy relationships.
E-commerce tracking
Make sure you’re using all tools available to maximise the effectiveness of your marketing strategy. Implementing e-commerce tracking to your site is very easy. The simplest way to begin is to add tracking code to your site to start receiving data in Google Analytics. From there you can set up goals and conversion paths.
The reports available to you will display valuable data on conversion rates, number of transactions, revenue, number of products sold, etc.
Using all the available data will allow you to see which products and pages perform best. Knowing that, you’ll then be able to modify your marketing strategy to increase conversion rates.
Website structure
Categorise products you’re selling to improve the user experience. Similar products should be grouped into categories to make it easy to navigate through suggestions
Use breadcrumb links for navigational purposes. Clicking different elements on the site might confuse users and make it difficult to find products they were originally looking for. Using breadcrumb links will show your users the digital path they followed to get to a particular product.
Contact our team if you’d like to know how we can help your website to get more visitors and maximise conversions. We tailor our strategies to each client individually, adopting them to various budgets and needs.
Our aim is to up your sales, while maintaining a consistent profit margin across all applicable channels.
Page Speed Optimisation
Reducing the time it takes to load a page on your website, without altering the content, is called page speed optimisation. Faster pages rank higher in Google's search results pages, and convert more customers. Both of these are known facts, well documented by Google, Walmart, the BBC, and Amazon.
Reducing the time it takes to load a page on your website, without altering the content, is called page speed optimisation.
Faster pages rank higher in Google search results, and convert more customers. Both of these are known facts, well documented by Google, Walmart, the BBC, and Amazon.
Begin improving website loading speed
PageSpeed Insights is a free tool powered by Google. It tests how long it takes to load your site on a typical desktop and mobile device.
Type a website URL into the given field to see an instant page speed and website optimisation score out of 100. You should be aiming for a score of 80 at least.
The PageSpeed Insights tool will also give you suggestions on which elements of your page needs optimisation.
Why is page speed important?
Having a slow website adds risk to your online business. Long load times have a negative effect on user engagement.
A Google study conducted in 2016 aggregated masses of Google Analytics data and found that half of mobile users leave a page if it takes more than 3 seconds to load.
Even if the other half of those mobile users decide to stay on your (poorly optimised) site, they will be less likely to return in the future.
This factors in to an increased bounce rate (another Google ranking factor) and lower average time spent on the page (aka 'dwell time') will then lead to further decreased search engine rankings.
Long loading pages also have a negative impact on indexation. It is difficult for the search engines to crawl a website that takes a while to load.
If the pages can’t be accessed quickly and simply by search engines such as Google, then you're likely to hit whats referred in SEO circles as your Google 'crawl budget'.
This results in fewer of your pages being refreshed in the index, which means it takes Google longer to find your newest and best content. Indirectly this means, once again, lower rankings in Google search.
Consider the opposite. Optimising page speed brings you many benefits. If your pages load faster, Googlebot will index more pages. If you have a lot of content on your website (10,000s of pages for example) then it is particularly important to get Google to index as many pages as possible!
The key to success is influenced by two factors:
Getting GoogleBot to crawl more pages on your website
Reducing the size of the pages that GoogleBot visits
Those two factors could be influenced by optimising your website loading time. As mentioned before, increasing the number of pages crawled by GoogleBot potentially contributes to the increase in your website traffic.
Why use a website speed optimisation service?
If it is still hard to imagine what effect long loading pages have on your site, let's get into stats. According to 2018 statistics, every second counts. A 1-second delay in loading time leads to:
16% decrease in customer satisfaction
7% decline in conversions
11% fewer page views
This might not sound like a lot, but don’t forget that it represents only a second of delay in loading time and the numbers double with every extra second a page takes to open.
In addition, slow loading pages lead to decreased conversion rates. People prefer to purchase goods from those sites that load faster.
Page speed optimisation is even more important for mobile devices. Phones have less memory, limited battery life, lower processing power and often are not on wifi. In fact, 75% of global mobile users are on 2G or 3G connections only. Mobile web latency will be therefore be much higher than desktop or tablet, generally speaking.
Google crawls websites as if it was using a phone these days, so you need to seriously consider how mobile versions of your pages are appearing.
It is easy enough to test page speed on your phone right now:
disconnect from wifi
load up and browse your website
note which pages take longest
Keep an eye out for high-resolution images or large files such as gifs which will increase the delay, and size of your page even further.
note: It is good practice to load the most useful content first. This is usually the text of an article, followed by images, and then complex features. Does your website load elements in that order? Does the page jump around while it loads? These are important aspects in website health according to Google.
How to make web pages load faster - a to do list
Minimise HTTP requests. Separate HTTP requests are made for different features present on your site. Consider minimising the number of those requests by deleting unnecessary files to get your pages to load faster.
Decrease the number of files on your site. Combine them effectively. Have a look through your JavaScript, CSS, and HTML. Avoid using messy code. It is better to remove useless code, spacing, and formatting. As a general rule, the fewer elements you have on the site, the fewer HTTP requests will be made.
Optimise JavaScript and CSS loading. Make scripts load asynchronously, meaning that several can load simultaneously. If different elements on your page load in parallel page loading time will decrease.
Defer loading of JavaScript. It is advisable to get your website’s main content loading prior to any large files. This can crudely be done by putting css and html early on in your webpage, and javascript later on.
Minimise the server response time. In addition to the time it takes to load the actual content of the page, there is also a certain amount of time required for the server to respond and send the first bits of data. When an HTTP request is sent from a browser, a DNS lookup is performed to locate the server, the request is sent to the server, the server processes the request, and finally a response is sent back to the browser. While there could be some factors that you have no control over - such as a user having poor internet connection - you can still influence server configuration and dynamic content creation to improve response times on the server side. Using a CDN could really help minimise the time required for traffic to flow between the browser and the server (see point 10 below).
Decrease the time taken for a browser to do the DNS lookup. In simpler words, a DNS lookup is a process of your browser translating the URL of the site into the IP address associated with it. This issue could be resolved by switching to a faster DNS provider.
Upgrade your hosting. If you want to get more traffic to your website, it is advisable to abandon shared hosting and consider choosing between VPS hosting or a dedicated server. This can reduce the time it takes to serve packets of data to your visitors.
Compress files you’re using. Avoid using bulky images that reduce page speed loading time. Most images can be compressed without noticeably reducing their quality. Contact us to discuss this!
Enable caches, for between 7 to 30 days. Both browser and server cacheing can be utilised to greatly increase load times. Browser cacheing stores certain content in a user’s browser so that next time they visit a site they don’t have to download those assets again. Server cacheing saves the content of pages on the server so it can be easily retrieved the next time someone wants to view that page.
Use a content delivery network (CDN). If your website gets high levels of global traffic it is often a good idea to utilise a CDN. This will distribute your site’s assets to servers positioned all over the globe, decreasing the distance information has to travel from server to user, thereby reducing their page speed loading time.
Consider using 3rd party hosting for some content. If your website has a lot of multimedia content, such as videos and large files it is advised to use external hosting. Keeping those files on your main server can use a lot of resources, which could leading to latency and a poor user experience. The best practice would be to upload videos to a website like YouTube or Vimeo and then embed those into your site.
These are just some of the techniques you can use to improve your site’s load times. If you’d like to discuss any of these points further, or think there are other ways your site may be able to be optimised get in touch and we’ll happily discuss your specific scenario in greater detail.
Marketing Strategy
Marketing strategy is synonymous with the idea of a powerpoint presentation and several bored suited colleagues. That's not how we think of it at 3B. Creating an agile marketing strategy would be time well spent.
Two words synonymous with the idea of a powerpoint presentation and several bored suited colleagues. That's not how we think of it at 3B.
If you don't have a 5 year marketing plan, nor do you employ a full time marketeer, then creating a bloated marketing strategy document is not what we'd consider time well spent.
That document will likely gather cobwebs, until you suddenly feel a pang of guilt and rush to update it.
Let's suggest something different for you:
An agile marketing strategy
Whereas the powerpoint has its place in a 2-10 year plan, the marketing plan for today, tomorrow and next week should be one that is agile.
Flexible by its nature, an agile marketing strategy allows your business to react to the needs of your customers, in real time.
Agile marketing strategy fluidly combines customer feedback loops, create once + publish everywhere methods, and data-powered insights.
As you learn more by gathering more feedback and more data, you establish axioms by which you can form a long term marketing strategy.
Rather than gathering cobwebs, a marketing strategy informed by agile practices is the basis for long-term business growth.
Talk to us about how we can bring our branding, SEO, online advertising, web development or web design skills to your table today.
Send us a brief.
Content Strategy
We talk a lot about "joined up" digital strategies here in the office; effective plans of action that leverage a strong website base to launch content, Social Objects & micro-blogs out to present & future brand advocates & ambassadors with a clear & attributable path back to goal conversion.
We talk a lot about "joined up" digital strategies here in the office; effective plans of action that leverage a strong website base to launch content, Social Objects & micro-blogs out to present & future brand advocates & ambassadors with a clear & attributable path back to goal conversion.
We can produce a tailored strategy document that clearly outline areas of stakeholder responsibility as well as actually action such a plan in-house - all the time with strict adherence to established brand guidelines and corporate policies.
We really feel it's this "joined-up" strategy execution that sets us apart as an agency. Whilst we might occasionally out-source the odd photography job, or perhaps commission some content from a more relevant 3rd party source, we do pretty much everything in-house, thereby providing our clients with a single point of contact in terms of dealing with the 3B staffer actually doing the work!
We have a long and successful track record of launching campaigns and strategies in Facebook advertising, Google Adwords, LinedIn Ads and assorted PPC platforms.
Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is at the very centre of everything we do at 3B; if we don't launch a site with all of our SEO best practice it can render any future off-site work pretty worthless... so we do it!
3B Digital is a “technology-led” design house that is led by Search Engine Optimisation (SEO) considerations. This means that everything we do - from the Wireframing & Information Architecture process through to site launch - is governed by our on-site SEO best practice.
SEO can broadly be broken down into two areas, on site and off site work. Onsite SEO work covers all development processes that directly affect the content/structure of the website and its web pages (such as navigation, page titles, headings, etc). This onsite work is essential as it provides the foundations that all further SEO work is built upon - it is vital to get the on-site basics right.
Offsite SEO work covers all development processes that produce external links and content that refer back to, or reference any part of the website or its domain name (such as directories, social media, blogs, press releases, review sites, etc). This offsite work builds on the foundations laid by the previous onsite work, and can provide the greatest increase in ranking performance (usually upwards of 60% of the total SEO work), and thus ROI.
Before launch of any project, we run through a 45+ item process of best practice. This includes the provision of sitemaps.
These you will have seen on sites, to allow easy navigation to articles, but we go several steps further, offering a code-based XML sitemap direct to Google, which lists every article within your site. In very short order you should find that Google has indexed your pages and starts ranking them well.
We also prepare a Google News sitemap, with the hope that Google decide to include your content in their News search results.
VIDEO: Hugh Williams presents 3B's SEO Best Practice at the 2011 JandBeyond Joomla Conference.
View this page for information regarding Drupal SEO
Our search engine optimisation (SEO) services
Social Media Strategy
There really isn't a single element of Social Media that 3B isn't expert in; whether you need a specific strategy document or a full service plane actioned by our in-house experts we will de-mystify & humanise this extraordinary new means of communication with your key audience and customer base.
There really isn't a single element of Social Media that 3B isn't expert in; whether you need a specific strategy document or a full service plan actioned by our in-house experts we will de-mystify & humanise this extraordinary new means of communication with your key audience and customer base.
We have years of experience in Social Media having been early adopters, influencers and brand ambassadors since the early days of Twitter, Facebook and the myriad of platforms and apps that make up this brave new world!
We action agreed strategies here in the office, ensuring that appropriate campaign tracking & conversion paths are followed as closely as possible. Often we’ll begin a strategy by drilling down the analytics as deeply as necessary to reveal as complete user journeys as possible, and identifying where conversion rates and engagement can be improved and optimised.
Stated goals, especially in Social media, can be vague and difficult to define - but they’re not impossible. Engagement can increasingly be defined by the ever-more sophisticated metrics available within the established Social platforms and we look to combine these metrics with site analytics to see where strategies and campaigns are performing best.
As an agency we don’t simply run away with a strategy without expecting to report back on engagement results and goal conversions. This kind of service comes at a premium, but not an unaffordable one, I’d suggest; we track every minute worked on any given project & client. Our time is recorded in our client portal and can be reported and presented in short order.
Our services (in relation to Social Media) include, but are not limited to:
- Strategy consultation & documentation
- Asset creation (article content, video, photography, podcasts etc.)
- Platform management (Facebook, Youtube, LinkedIn, Twitter, Pinterest, etc.)
- Engagement & Conversion analysis & reporting
- Attribution modelling & content marketing
- App creation (web apps, Facebook Apps, etc.)
- Responsive web and landing page design & creation
- Banner creation, management & reporting
- Newsletter creation & propagation
Call us now on 0844 414 0906 to book a time to pop by and start on, or step up, your brand's Social Media journey - it's so worth the effort!
Email Marketing
Even with the advent of Social Media and its core engagement possibilities Email Marketing remains a key weapon in our clients' direct marketing strategy.
We at 3B have years of experience in producing impactful and effective email campaigns that track and report on user engagement.
Even with the advent of Social Media and its core engagement possibilities Email Marketing remains a key weapon in our clients' direct marketing strategy.
We have years of experience in producing impactful and effective email campaigns that track and report on user engagement.
From deep data cleansing to design through delivery and click-thru analysis we are able to handle the entire campaign process, and ensure that tracking codes, key landing pages and conversion goals come together to deliver clear and quantifiable Return on Investment.
We have extensive experience in delivering campaigns using Mailchimp, ConvertKit and Silverpop and are always happy to embrace new delivery platforms!
Marketing Tools
It seems like every month a new must have marketing tool comes onto the market. Rather than dwelling on today’s new flashy thing, we advise sticking to tools which have stood the test of time.
It seems like every month a new must have marketing tool comes onto the market. Rather than dwelling on new flashy things, we advise sticking to tools which have stood the test of time.
The goal of marketing is communicating your value to your potential customers, clients, partners, and society at large.
Tools help you to fulfil some purpose or goal.
What marketing tools do you need?
Every single one which offers you a return on your effort! A website is a marketing tool, so is a Facebook page.
The better question to ask yourself is 'who am I trying to reach, and why?'. If you can answer that question well, and you understand your customers, then finding the tools will be simple.
If you'd like help nailing down the specifics for your business, just contact us.
Paid Advertising
Pay per click advertising is one of the simplest (and most expensive) ways to get traffic to your website.
Our Paid Advertising Services
